An Opus Inspired by Movement
In a nod to the values of Maison Lalique, Master perfumer Annick Menardo signs a recognizable, refined and powerful fragrance. Pushing the boundaries of creativity, Annick was inspired by the prestigious and explosive encounter between the sparkling zest of bergamot, the aromatic freshness of juniper berry and the intense spicy warmth of saffron. Distillation of a unique juice, contrasting and intense, combining raw materials of exceptions, Encre Indigo is inked in a timeless modernity.
Dynamic and daring with just a hint of mystery, Encre Indigo unfurls like an original work of choreography for the senses. Vibrant, light and fresh top notes take the lead, imparting buoyant zestiness before swirling into an intense, warm heart and gliding back to earth on masculine base notes.
A Flacon of Color and Contrast
The scent’s spirit of innovation carries over to the Encre Indigo flacon. Inspired by René Lalique's iconic "Biches" inkwell in matte colored glass from 1913, the purity of a minimalistic cuboid bottle also evokes the master glassmaker's technique of using color to elevate everyday objects to high art. Like a droplet of ink diffused in water, an intense dégradé artfully moves from a fierce opaque black to a pure indigo in a single, luminous cascade before seemingly dispersing to reveal the name "Lalique" etched on the flacon's base. A rounded wooden cap with crisp edges and a shiny, lacquer-like finish echoes the lids traditionally found on ink bottles.
When Color Comes Alive
For the launch of Encre Indigo, Lalique unveils a beautifully daring video campaign, its first shot in 3D, featuring a rousing performance by the German dancer Severin Brunhuber, a rising star in the Bayerisches Staatsballett (Bavarian State Ballet).
Through the alchemy of dance, Encre Indigo comes alive in a dynamic new dimension. Color and light are set in motion. Patterns and forms interlace, and the shapes and reflections they create upon their encounter appear like waves across a droplet of ink as it morphs, swirling into the materiality of perfume through Brunhuber's powerful yet graceful movements.
Just as ink might transform in water, twirling into mesmerizing plumes and trails of breathtaking pigment, the dancer appears to be set free, his captivating performance capturing Encre Indigo’s emotional charge, incarnating its color and embodying a spicy, modern composition newly sprung to life
